Resources
Influencer marketing guides for brands
Practical, no-fluff guides on running influencer and UGC campaigns in India.
16 Sept 2026
How much does influencer marketing cost in India?
What actually drives creator pricing in India, and how to set a realistic budget for your first campaign — without guessing.
Read →10 Sept 2026
How to run your first influencer campaign
A simple, repeatable playbook for your first campaign — set a goal, shortlist the right creators, brief clearly, and measure what mattered.
Read →4 Sept 2026
Instagram vs YouTube influencers — which is right for your brand?
They reach different audiences in different mindsets. Here's how to choose between Instagram and YouTube for your campaign goal.
Read →28 Aug 2026
What is UGC, and why does it work so well in ads?
UGC isn't about a creator's reach — it's content you own and run yourself. Here's why it outperforms polished studio ads.
Read →